Choosing to Work with Sotheby's International Realty

Home Sellers Information

A Network Offering Global Breadth and Local Depth
In an increasingly global marketplace, where will the buyer for your home be found? While real estate by nature is local, the market for your home is actually national or even global. This is where Sotheby's International Realty offers tremendous advantages. We are part of a global network, which includes Sotheby's International Realty offices in many of the world's most sought after locations. In providing maximum exposure for each of its listings, Sotheby's International Realty is positioned to reach the right buyers at the right price, regardless of where they are based.

Providing Sellers of Fine Property a World of Advantages
Sotheby's International Realty was founded in 1976 as a real estate service for clients of Sotheby's auction house, which was founded more than two centuries before. Since that time, the company has developed into the world's leading luxury residential brokerage firm, meeting the needs of today's marketplace while remaining true to the principles of quality and service that Sotheby's auction house was founded on.

Sotheby's International Realty offers many unique advantages to those wishing to sell distinctive properties:

• A network that provides access to a qualified, global client base
• Preeminent expertise and branding in your local market
• A sales force comprised of the world's most respected and successful agents
• The finest proprietary marketing materials
• A compelling internet presence driven by a powerful off-line brand
• Cross marketing opportunities with strategic partners like Sotheby's auction house.

We are known for selling some of the world's most extraordinary estates, and our comprehensive approach to selling property has proven effective for quality listings in a range of areas and prices. We consistently maintain an average sales price of approximately $1.5 million, yet more than 50% of our annual sales are for properties priced under $1 million.

• Immediately post a full description of your property in the internet-technology Multiple Listing Service (i-tech), the information center for the foothill area real estate brokerage community.

• Post your property on Sotheby's International Realty's local and global Web sites.

• Photograph your property and create and distribute a compelling property profile sheet or brochure to the brokerage community and prospective clients.

• With your approval, place a sign on the property.

• Advertise the property in the Sotheby's International Realty pages in the Hollywood Reporter, South Pasadena Review, La Canada Outlook and San Marino Tribune.

• Host an Open House for the real estate brokerage community and their prospective buyers.

• With your approval, host weekend Open Houses for the public.

• Show the property to prospective buyers and appointment and be available to preview the property to other real estate agents.

• Keep you regularly informed of the responses of prospective buyers.

• Send you a copy of all advertising for the property (upon request).

• Use all available promotional materials to ensure maximum exposure to potential buyers.

• Provide regular updates on comparable properties in the area that are placed on the market and/or sold.

Monday
Pasadena Office Caravan

Tuesday
Pasadena Foothills Broker Caravan - La Canada
Full Page Caravan Express Ad (if applicable)

Wednesday
Glendale Association of Realtors Caravan
South Pasadena Review - ad published every other Wednesday

Thursday
Pasadena Foothills Broker Caravan - Pasadena
La Canada Outlook
San Marino Tribune

Friday
Hollywood Reporter (if applicable)

Saturday
Pasadena Star News
Los Angeles Times

Sunday
Pasadena Star News
Los Angeles Times
Los Angeles Times Westside Sunday Photo Page (if applicable)

internet-technology Multiple Listing Service
(i-tech)

I-tech is the exclusive provider of real estate data for foothill community real estate agents. Almost 3,800 area agents access the system on a regular basis and contribute listing and sold information to i-tech's ever expanding database. i-tech cooperates with neighboring MLS's and more that 9,000 additional real estate agents who belong to neighboring MLS's access i-tech's database on a reciprocal basis. i-tech's database is the source of active listing information that is fed to local and national consumer websites, including www.realtor.com and Microsoft's www.homeadvisor.com

• Sweep the driveway and sidewalks; keep your front lawn well-trimmed.

• Trim trees or shrubs that might otherwise hide your home from view.

• Add yard color by planting flowers.

• Clean, stain, or paint the front door.

• Clean the garage; make it look spacious and tidy.

• Brighten interior rooms with a new coat of light, neutral paint.

• Clean the fireplace and put in fresh logs.

• Install high-wattage light bulbs to warm and brighten rooms. Turn on lights and open drapes prior to each showing.

• Scrub tubs, toilets, sinks and mirrors sparkling clean.

• Clean and organize kitchen cabinets and pantry.

• Clear kitchen counters; put away small appliances.

• Put away children's toys.

• Display fresh cut flowers.

• Consider hiring a cleaning service to help you keep your home in top shape while it is on the market.

One of the most important factors when determining selling price is Market Value. The pyramid graph illustrates the effects of properly pricing your property based on its Market Value. The ideal is to get the best possible price for your property while achieving the greatest possible exposure. As you can see, it's best to price your property within 10% of the Market Value.

Overpriced homes are not as competitive as those that are well-priced. Such homes are often shown only to help bring offers on well-priced homes in the same area. So it's vital to price your property realistically from the start. Market factors such as the number of homes for sale in a given area, the number that have sold, and the amount they sold for are all important to determine before setting a price.

Realistically pricing your property will determine the length of time it will be on the market. The most activity and interest in your home occurs when it is initially offered to the market. Real estate agents and buyers are always interested in new listings - even more so when they are well-priced. As you can see from the timing window graph, realistically pricing your home at the beginning of its listing brings much greater results. Take advantage of attracting potential buyers at the peak of interest rather than having to reduce the price later if your property doesn't sell.